CMO – Chief Marketing Officer to Sing Along Official


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CMO / Marknadschef till snabbväxande startupen Sing Along Official

Nu letar vi efter en driven marknadschef som har bred kunskap inom digital marknadsföring och som kan ta Sing Along till nya höjder. Är det du? Skicka in din ansökan idag, intervjuer pågår!


Hi music lover. Are you a marketing wizard who gets your kicks from inventing creative and ingenious marketing and growth hacks? Have you always dreamt of building a global brand? 

Take your passion and join this small and dedicated team building the only social singing app with original master recordings! This is an opportunity to be part of an early startup and help build their brand from the ground up.

You will work closely with the founders and board of advisors to take Sing Along Official to the next level and make people all over the world sing along to their favorite music.

We are looking for a CMO who is

Creative​: Able to think strategically & lead the brand’s creative development. You will come up with interesting ways to increase brand awareness, generate buzz around us as a company and Sing Along brand, and create fans of Sing Along.

Analytical​: Able to define KPIs, understand how to track them & use them to drive decisions. Understand the market & different technologies to be able to define, test and implement different user acquisition strategies. You will most probably have extensive experience from performance marketing and mobile marketing attribution.

Organized​: A structured team player who likes to jump in between the big and the small, doing strategic planning as well as rolling up their sleeves to get into production. You will have many different responsibilities and coordinate with both internal and external teams.

Social​: A true people person who enjoys networking and is a natural at creating and nurturing relationships. You will in many cases be the face of the brand to the outside world.

Proactive: A leader with a broad experience who will be a part of driving the company culture forward. You will have great freedom in planning your work and massive impact on the future of Sing Along.

What we offer

The possibility of being a crucial part of a true start-up journey. You will be working closely with the Board of Advisors & Founders to plan the aforementioned strategies & campaigns, as well as the necessary KPI’s & tracking instruments to make sure we’re hitting our goals and testing the right ideas.

You will be working from our office in central Södermalm, which is located in a co-working space with other interesting companies.

Flexibility in working hours and the possibility to work partly from home.

Our future CMO should have

  • Minimum 3-5 years of experience within marketing
  • Experience with performance marketing and mobile marketing
  • The ideal candidate will have a track record of developing innovative campaigns to drive consumer acquisition and engagement
  • Excellent English language skills
  • Entrepreneurial in nature but not shy to bear accountability and communicate with board/shareholders and key external partners
  • No problem working independently all the while being an amazing team player
  • Able and willing to travel and attend music industry events

As CMO you will

  • Manage marketing across the brand, including creative development, campaigns, social, digital, content, and strategy
  • Strategy and implementation of both digital and offline, designed and optimised for acquisition and retention of app users
  • Drive social media strategy, including content strategy, development, and execution across major and emerging social media platforms
  • Create integrated marketing campaigns to position the Sing Along brand and drive awareness & engagement
  • Select, contract and oversee the work of agency partners, such as digital marketing, advertising, PR, design, video production
  • Lead the development of brand identity, including tone of voice, design and messaging
  • Ensure that the brand identity is consistent in all communication channels
  • Develop and implement effective SEO, SEM and ASO strategies
  • Define KPIs and track them, use data to drive decisions

About Sing Along

Sing Along is the only social singing app with original master recordings. Crafted by Swedish tech entrepreneurs and audio nerds in partnership with the global music labels, the top artists, hundreds of independent artists, song writers, music publishers and producers for all music lovers, aspiring talents singers out there waiting for an opportunity to shine.

”Sing Along will do for the karaoke and music co-creation segment what Spotify did for the music streaming, by offering an alternative to illegal downloading sites.”

Behind the app is the Stockholm based company Lookatech AB.